The struggle is real (and sweaty)

Let’s be honest: riding a classic mechanical Dutch bike up a massive hill is hard work. If you’ve ever cycled uphill with a full basket, you know how quickly it gets heavy. That upright position doesn’t help much either, it just makes the climb feel that bit tougher. Add groceries or a work bag, and even a short hill can feel longer than it is. It’s a big reason why commuting in hilly cities can feel like a hassle, especially when you just want to arrive without breaking a sweat.

The push you need

This is where our Power 7 electric bike makes your life easier. Instead of grinding your way up, our e-bike subscription gives you a motor that completely changes the game and "flattens the city". The pedal assist does the hard work for you, taking the pressure off your legs with a steady push so even the steepest hills feel flat. That upright position becomes incredibly comfortable when you aren’t straining, and the motor effortlessly handles the bike's weight. You just keep your pace, stay chill, and actually arrive fresh.

Pro tips

• Pedal less, get more

With a 250W Shimano motor, 3 assist levels, and 7 gears, the Power 7 does the heavy lifting for you. Stick to a steady cadence in normal or high assist and let the motor smooth out hills and headwinds, no need to push harder to go faster.

• Stay in control

On the way down, you’ve got dual braking (hand + back pedal) and wide anti-slip, anti-puncture tyres for grip on cobblestones and wet roads. Add automatic lights and a stable frame, and you get a ride that feels planted and predictable in busy city traffic.

• Charge less, ride more

The removable battery (up to ~150 km range) means you won’t be stressing about charging every day. Just pop it out, charge at home or the office, and you’re always ready for the next ride.

To really feel the difference, the best next step is to try it yourself. Take the Power 7 for a test ride and experience how effortlessly it handles London’s hills, traffic, and daily demands. Once you’ve felt that smooth, steady support on your own commute, there’s no going back.